I work in a mall. It is October 11th. Sears is completely decked out and selling Christmas decorations and gifts. Brookstone has been blasting the Christmas music all day. Both The Children's Place and Gymobree have their holiday finest on display in the front window.
I can understand Santa being at the mall before Thanksgiving. I can see the reasoning behind pre-Black Friday sales. But not this. It's not even Halloween yet, people!